towu
DESIGNER BRAND
Instagram | @headtotowu
Web | headtotowu.com
E-mail | towu@headtotowu.com
Web | headtotowu.com
E-mail | towu@headtotowu.com
We believe that not everyone belongs to the centre. Some exist outside what is considered familiar or ordinary, often finding themselves at the margins of the social norms that define their surroundings.
Rather than seeking acceptance from the centre, we imagine a community where people with different identities and experiences can find belonging without having to assimilate or share the same centre.
We call this an Unmapped Collective: a community of individuals who share a position outside the established norms of their respective societies. They do not need to share the same identity or experience to stand alongside one another.
Through fashion, we explore new ways of fostering solidarity and a sense of belonging among those who exist at the edges of the society. We do so by creating new forms of physical expression and existence, challenging familiar ideas of beauty and normality.
Rather than seeking acceptance from the centre, we imagine a community where people with different identities and experiences can find belonging without having to assimilate or share the same centre.
We call this an Unmapped Collective: a community of individuals who share a position outside the established norms of their respective societies. They do not need to share the same identity or experience to stand alongside one another.
Through fashion, we explore new ways of fostering solidarity and a sense of belonging among those who exist at the edges of the society. We do so by creating new forms of physical expression and existence, challenging familiar ideas of beauty and normality.
Season 2
Rat to Bat (WIP)
Rat to Bat (WIP)
“Rat to Bat” represents an evolutionf rom the crowd of Rats, who blindly conform to homogenized trends,
into a self-directed mutant—the Bat—who never loses its own distinctive persepctive and instincts.
into a self-directed mutant—the Bat—who never loses its own distinctive persepctive and instincts.
It proposes the most sophisticated contemporary wear for ones who refuse to compromise with the rules of the world,
offering them a way to protect themselves and express their individuality in everyday urban life.
offering them a way to protect themselves and express their individuality in everyday urban life.
Season 1
Head to towu
Head to towu
“Head to towu” reimagines the traditional Korean socks, beoseon,
through the story of a witch whose pointed feet set her apart from others.
Drawing on the beoseon’s distinctive pointed toe, the collection translates its sculptural from into contemporary legwear,
combining structured woven fabrics with the flexibility of knit.
through the story of a witch whose pointed feet set her apart from others.
Drawing on the beoseon’s distinctive pointed toe, the collection translates its sculptural from into contemporary legwear,
combining structured woven fabrics with the flexibility of knit.
Project towu
Project towu is a series of short-term creative projects undertaken between seasons,
exploring a broader artistic landscape beyond fashion.
Free from commercial expectations and the demands of sales, these projects serve as an open space for pure creative exploration,
encourging interaction with diverse disciplines, ideas, and forms of expression.
exploring a broader artistic landscape beyond fashion.
Free from commercial expectations and the demands of sales, these projects serve as an open space for pure creative exploration,
encourging interaction with diverse disciplines, ideas, and forms of expression.
Project WICKED
WICKED draws inspiration from Elphaba and Glinda, translating their contrasting identities into sculptural forms.
From Elphaba’s twisted silhouettes to Glinda’s signature pink, the project explores liberation and the desire to break free from expectations.
WICKED draws inspiration from Elphaba and Glinda, translating their contrasting identities into sculptural forms.
From Elphaba’s twisted silhouettes to Glinda’s signature pink, the project explores liberation and the desire to break free from expectations.
Project Hold the Fall
Inspired by the gold crowns of Silla, an ancient Korean kingdom,
“Hold the Fall” explores the fleeting nature of glory, wealth, and beauty, and the human desire to hold onto them.
Through a golden silhouette that gradually melts and falls apart,
the project captures the beauty of holding onto something precious even as if fades away.
Inspired by the gold crowns of Silla, an ancient Korean kingdom,
“Hold the Fall” explores the fleeting nature of glory, wealth, and beauty, and the human desire to hold onto them.
Through a golden silhouette that gradually melts and falls apart,
the project captures the beauty of holding onto something precious even as if fades away.